White Paper On Predicting Customer Churn
Preventing customer churn (i.e. losing existing customers) is becoming a high priority in all organizations as most companies lose 50% of their customers in 3-5 years. It costs 7-10 times as much to acquire a new customer as it does to retain an existing customer. It is imperative that consumer businesses prevent churn and find innovative solutions to improve the quality of the customer experience they deliver to preserve brand loyalty.
